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[personal profile] words_unravel
MySpace post from SURS' Steven Smith:

What’s up with Fuse?

I get this question a lot lately. Actually, I’ve gotten it since the channel was called MuchMusicUSA. Everyone wants to know why there’s changes. Why the channel shows movies and not as much rock. Well, I’ll tell you and get ready for some hard truths people.

Music videos don’t rate.

WHAT? NO WAY? Sadly, it’s true. Television is rated on an antiquated system called the Nielsen’s and music videos never add up. This is why the other music video channel doesn’t play music anymore.

"But Steven, MTV’s been around for over twenty years? Why was it so popular?" Simple. There weren’t as many cable channels and there wasn’t satellite or digital cable. Now look at your cable box. There are over one thousand channels. it’s bonkers? How can Fuse compete?

The answer is simple - with fans like you writing us and telling us why you like Fuse. Not everyone has a Nielsen box (I’ve only met two people in my lifetime who have) and obviously you guys are our fans, so here’s what I need you to do:

Write a letter. An actual physical letter (no emails, no blogs, no myspace comments) telling why you love Fuse. Give me a list of your favorite bands and sign the damn thing with your real name and where you’re from.

Get five of your friends who might not be on friends on the SURS myspace to do the same. Then we’ll have some crazy numbers and the powers that be will have to listen to your plight.

Mail them to me:
Steven Smith
Fuse 11 Penn Plaza
17th Floor
New York, NY 10009

Got it? Excelllent!
Now put pen to paper and write a letter.

Spread the word!

your friend,
Steven


emphasis mine, of course. Now, I don't currently get fuse, but I DO remember back when it was MuchMusic. and I'll tell you, that station blew my mind. Here I was in the middle of nowhere New Mexico and here's this music station. THAT PLAYED MUSIC VIDEOS. and music I'd never heard of, AND I LIKED IT. omg, did I like sososososo much. I seriously wouldn't even be listening to half the stuff I do listen to, if it weren't for that station.

so go, support, MAKE SOME NOISE.

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